I have a confession to make. It seems like no matter where I go or what I do these days, I always find myself thinking in blog. Do you know what I’m talking about? Does this plague you as well? Let me give you an example. Perhaps you’re outside cutting the grass, or maybe you’re in line at a restaurant. Instead of thinking about the task at hand, you’re off in your own parallel universe, constructing paragraphs in the running blog entry in your head.
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From the monthly archives:
April 2006
Question: Let’s say you order up a highly experimental nuclear test, and let’s take that one step further and assume that within minutes of starting the test, you’ve caused a disaster that could affect nearly a third of the world’s population. What do you do?
In a recent advertising campaign, Cingular claims that they have the fewest dropped calls of any wireless network. What they don’t tell you is that dropped calls are not just a function of the network itself — other factors like the make and model of your phone play a huge role (which I’ll explain). Essentially, they’re masking other associated shortcomings by selling you a very compartmentalized view of their services. How does that sit with you?
From a marketing perspective, this could be considered savvy advertising, but I believe the nature of the beast is changing as blogs (and communications in general) grow and expand. In the land of Web 2.0, the mantra for Marketing 2.0 ought to go something like this: above all else, your claims and your words must be genuine.
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I was brutally nauseous all weekend, and no matter what I ate, drank, said, or did, the lingering feelings of “oh god, I’m gonna yack” simply would not go away. I figured things would be better this morning, but predictably, I was wrong. Fed up with it all, I decided to head to Walgreens for some OTC meds.
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