When viewed in total, your blog is essentially a production. It’s a mashup of words, topics, and perhaps pictures that tell a story about who you are and what you think about. Whether you write for yourself or for your audience, your blog is part of your life’s work. Let’s face it – your time here is finite, and since you’re choosing to spend some of it blogging, don’t you want that particular contribution to be as good as it can be?
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From the monthly archives:
April 2006

Yesterday, Patrick and the team at Text Link Ads quietly unveiled my newest creation. Given that I worked on the site for a solid month, it was extremely nice to finally see the work come together in a finished product. Without a doubt, this was the largest, most diverse site that I’ve worked on, and I’ve got a stylesheet 10 miles long to prove it!
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It’s been one month since I launched The Indie Virus from a hotel room in Austin, TX. Looking back, it’s flat out amazing how one little idea can have such a powerful impact in such a short time. Simply put, I cannot believe all the wonderful things that have come about as a result of this experiment, and hopefully, you too will be inspired by what you read here today. Whether you’re blogging for business, pleasure, extra income, or plain old ego-stroking, you can learn a lot from the facts behind The Indie Virus.
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How long do people browse your site when they visit? Less that 15 seconds? For me, this was the overwhelming average for the first four months of this site’s existence. What’s worse, typical visitors were only visiting one page of the site, almost never clicking through to an internal page.
These crappy metrics were a major motivation behind the layout of my new design, and now that I’ve got a few weeks’ worth of data, I’m pleased to share some foolproof information that will help you connect more directly with your visitors. Hey, it might help you make more money, too!
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