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From the monthly archives:

June 2006

The World Series of Poker BlogTuesday was the opening day for the World Series of Poker No Prescription singulair, , which has grown to become a six week mega-event for all things poker. Of course, there's the main event that you see on ESPN every year...You know, the one where the winner gets enough money to support Hollywood-level hooker and blow habits. In addition to the main event, there are a bundle of smaller World Series events that cover other poker games like Omaha, Limit, Pot Limit, and more.

To put it another way, Generic zyvox, the World Series of Poker has everything except a stinkin' blog.

Until now.

Introducing: The World Series of Poker Blog

Today, the FullTiltPoker team and I went live with the newly-designed World Series of Poker (WSOP) Blog. The site was created to serve as a one-stop resource for firsthand information from writers and poker pros who are taking part in the WSOP festivities, No Prescription singulair.

For the first time ever, the pros will be providing feedback on the event while it's happening, and I see this as yet another step in the evolution of poker as it turns into one of America's favorite obsessions. The all-star blogger lineup over at the WSOP Blog includes (pros in bold):


  • Chris "Jesus" Ferguson

  • Phil Gordon

  • Clonie Gowen

  • Kristy Gazes

  • Jay Greenspan - semi pro writer

  • Storms Reback - co-author of All In: The (Almost) Entirely True Story of the World Series of Poker

A few comments on the design

What you see is actually version two of the design. I had a version one, Buy singulair Online, and late one night, I decided that I hated it :)

So, the next morning, I woke up and created the version that now graces the live site. I've never really done a design with "weathered" or "distressed" elements before (save for the comments on this site), so I guess you could call the WSOP Blog a notch on the ole portfolio belt. No Prescription singulair, Personally, I really like the color scheme employed on the site. It doesn't have that green felt feel to it, but something about the site still seems to "fit" the poker theme quite nicely, in my opinion. It's wild west meets casino floor meets the street, Order micardis Overnight Delivery. I've been wanting to do a beige design for a while now, and I finally got a theme where it fit. Sah weet.

Post date and author avatarOh, and although the site doesn't have a lot of crazy features like the BlogHerald, there is one cool thing that's worth mentioning here. Since the site has multiple authors, we thought it would be cool to include little avatars of the post authors next to the post titles. Discount cipro No Rx, The end result is pretty slick, and I'm all for new and unexpected ways of displaying the post date.

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Clonie Gowen, Cymbalta Online Without Prescription, the reigning poker babe, challenges Paris Hilton to a $100,000, heads-up poker game for charityIn the wake of my How Much Should a Design Cost post, I received an ironic amount of emails from people (and companies) who were interested in both my work and my prices. The most unique and creative inquiry came from the head SEO guy for an online poker company. The project.

Clonie Gowen, the reigning "poker goddess," is set to appear in Maxim in the very near future. To capitalize on her already-burgeoning fame, she's going to challenge Paris Hilton to a $100,000, heads-up poker game for charity. The poker company wanted a small, simple site that would serve as both a linking hotbed and an informational repository for the proposed celebrity matchup, cymbalta Online Without Prescription. Enter me, Buy flomax Without A Prescription.

Will Paris play Clonie?

All the info about the "Paris vs. Clonie" matchup can be found at ParisPlaysPro.com, which is, of course, what I created. Oh, and there's an AJAX-enabled poll at the bottom - be sure to vote.

Paris vs. Clonie blog bannerParis has been quoted as saying she's "lucky in Vegas," and she's certainly not the type to turn down a good PR opportunity. Buying singulair, Because of that, I think she'll definitely accept the challenge - assuming she gets wind of the whole thing. Fortunately, there is a confluence of PR avenues at work here:

  • Press releases today
  • Blog promotion and submission
  • Tonight (Thursday, June 22), Clonie makes an appearance on Fox Sports Net's Best Damn Sports Show, and she'll be talking about her appearance in Maxim and the challenge with Paris
  • Clonie will also be pimping the matchup (and thus the website) over the next couple of weeks via public appearances

All media outlets - from mainstream media to the blogosphere - love tossing around Paris Hilton news, so I think it's a safe bet that Paris will, in fact, visit the website...or at least one of her pesky agents will.

Obviously, seroquel C.O.D, I hope Paris accepts the challenge, because that will mean I played a small role in a massive publicity stunt...and any experience I can gain in that area is good for the future, right Brian.

Pimp the challenge and help a brutha out!

I don't get squat if this thing is successful or even if it flops, but I want this thing to rock out like a champ because it was a great experience...The SEO guy and I made some tough, "2.0" decisions in order to arrive at the final product here, which we think will accomplish the original goals. Working with him was great, and I want to see this thing flourish so he'll look like a genius. No Prescription atarax, So, grab the banner image above, and slap it in your sidebar with a link to www.parisplayspro.com!

.

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The New Blog Herald DesignYesterday marked the long-awaited launch of the new Blog Herald Synthroid No Rr, . Along with a new set of clothes, the Herald received a complete re-write of the WordPress back end that controls the content presentation. If you can't dig the spartan design, then maybe the geek in you can dig on how I extended WordPress to precisely control things like post display, WordPress pages, and even feed lists. Without further ado, let's take a little tour of the new Blog Herald.

A word (or two) on the look

The color and elemental balance of the new Blog Herald is not striking enough to really elicit "ooohs" and "ahhhs" from everbody at first glance, but I think the true beauty of the design lies in its functionality. Then again, we're talking about a news site, and I don't really get that wow factor when I visit the New York Times site, either, synthroid No Rr. The truth is, though, that the Times' design is amazing because it handles all that content so beautifully, and it also offers readers tons of avenues for exploration. I'm sure that no two people use the site the same way, and I think that's remarkable for a design of any magnitude.

I had hoped to bring a similar dynamic quality to the Blog Herald, and as a result, I sculpted a three-column front page layout that offers readers all the different types of content in one quick glance. Essentially, the new Blog Herald has three main "sections" (for those of you who like to think of this sort of thing in newspaper terms):


  • News articles

  • Feature articles - in-depth news and/or commentary from a BlogHerald staff member

  • Blog Network Information and Blogger Jobs

On most monitors, this information is immediately accessible at first glance. Synthroid No Rr, Therefore, regular readers ought to be able to distinguish new content from that which they've already read in the blink of an eye. On top of that, the new design is structured so that ALL the new content gets pushed to the top of the content presentation area, so you can be absolutely certain that the stuff you see first is the newest, Synthroid Online, freshest info from the Blog Herald.

Oh, and the footer...Basically, the footer serves as the hub for additional site information, but it's main purpose is simply to define the design. Also, I thought the inclusion of a Flickr stream was a nice touch, because not only is it dynamic, but it also offers you a new way to "get lost" while browsing. It's got that element of surprise, because you never know what you're going to stumble upon after the clickthrough.

Post display - separating features from regular news

Note: for those of you familiar with WordPress template code, this section will make a lot of sense, synthroid No Rr. For the rest of you, I think you'll probably still be able to understand and appreciate what's going on here...I hope, anyway :)

Because of the way content needed to be displayed on the home page, I was not able to use existing template code (take K2, for instance) to dictate the layout. As a result, I wrote a completely customized theloop.php file to handle the content presentation for all pages of the site.

The first challenge was to separate the most recent featured post from the rest of the news items. To do so, I constructed a special database query whose sole purpose was to identify the ID of the most recent feature post. It looks like this:


<?php
$my_query = new WP_Query("category_name=Featured&showposts=1");
while ($my_query->have_posts()) :
$my_query->the_post();
$do_not_duplicate = $post->ID;
endwhile;
?>
Synthroid No Rr, Next, I wanted to display the recent news items with the exception of the feature post, which I wanted to style differently and place in a separate location. Basically, all I had to do was loop through the posts conditionally, leaving out only the post whose ID matched that of the most recent featured post. The code looks like this:


<?php
if (have_posts()) {
while (have_posts() && ($post_count < $front_page)) :
the_post();
if ($post->ID == $do_not_duplicate)
continue;
update_post_caches($posts);
?>
<!–– display code goes here ––>
<?php
endwhile;
} // end if
?>

The $post_count and $front_page variables in the above snippet were used to determine how many posts would be displayed in the leftmost column of the home page. In an attempt to balance the home page, I chose to only display the three most recent news items with text in that area of the page, ampicillin Dosage. Using this code actually stops the default query in its tracks, essentially pausing it while it's in action. This is key because we'll leverage it later to display the rest of the recent news items, synthroid No Rr.

The featured post and why it's uber cool

Stylistically, the next element that needs to be presented is the featured post at the top of the second column. Fortunately, I've already run a query (now stored under the variable $my_query) to identify the latest featured post, so all I have to do now is extract the post and display it however I want:


<?php
while ($my_query->have_posts()) :
$my_query->the_post();
$current_post = $post->ID;
$feature_picture = get_post_meta($current_post, "Feature Picture", true);
?>
<!–– display code goes here ––>
<?php
endwhile;
?>

Everything in the above code looks kosher until you notice the $feature_picture variable, which requires an additional explanation. In order to properly balance the home page, I felt as though it was necessary to have a picture smack dab in the middle to separate and identify the different areas and types of content. One thing I didn't want to do, however, was affect the featured post itself in any way. Synthroid No Rr, I didn't want authors to be restricted to including pictures in the posts with special class styles, and I didn't want to affect the_excerpt() whenever featured posts appear in the archives or in searches.

In order to solve this problem, I incorporated the use of two custom fields - one to handle the picture, and the other to handle the teaser text that intices you to read the featured post. Custom fields in WordPress are things that carry a serious wow factor, and they make you realize just how powerful and extensible WordPress can be in the right hands. Seriously, your boundaries are almost limitless. Very cool.

Custom fields in WordPress

Now, whenever Blog Herald authors want to write a featured post, all they have to do is fill in two custom fields using pre-defined keys (Feature Picture and Feature Caption), synthroid No Rr. For the picture, they do a simple <img> reference, Cardura Online, and for the caption...all they have to do is write a little paragraph. Once they're done, the custom WordPress loop magically publishes the content to the homepage in a professional, organized fashion.

Publishing the rest of those recent posts...

We've already published the three posts in column one, but now we still need to publish the remaining 12 latest entries (or at least their titles) underneath the featured article in column two. Earlier, we "paused" the default WordPress loop while it was in action, so at this point, all we have to do is call it back up in order to complete its iterations. Here's how we do it:


<?php
if (have_posts()) {
while (have_posts() && ($post_count < $front_page)) :
the_post();
if ($post->ID == $do_not_duplicate)
continue;
update_post_caches($posts);
?>
<!–– display code for remaining posts goes here ––>
<?php
endwhile;
} // end if
?>
Synthroid No Rr, In addition to loops, I implemented a healthy dose of conditionals to dictate the post styling and output on different pages. For instance, you'll notice that single posts have content areas that are wider than those on the home page of the site. Also, if you look at a search results page, you'll see that I've used excerpts from the posts in favor of posting only titles or the entries in their entirety.

Bells, whistles, and an explanation of the goodies

To round out the new Blog Herald's functionality, it was necessary to implement some top-notch WordPress plugins. Naturally, we'll start at the top...


  • The feeds from Blog Network Watch and Blogger Jobs in the rightmost column are handled with a slightly modified version of the outstanding Feed List plugin from Bill Rawlinson.

  • The Flickr stream in the footer runs on the outstanding FlickrRSS plugin from Dave Kellam, whose website always features an intensely satisfying design, no matter how spartan it may be.

  • The recent comments section of the footer is handled by Brian's Latest Comments, a plugin that was in use on the original Blog Herald (although I modified it slightly to work here).

  • Last, we have the Gravatar plugin, which allows for the inclusion of personalized ID pictures inside comments, synthroid No Rr. You know those sites where you see people's ugly mugs next to their comments. Yeah, those are gravatars. I still need to get mine...

The bottom line

Love it or hate it, the new Blog Herald is the equivalent of moving into a new office. Unlike the old office space, Cheap aricept Overnight Delivery, this one is category 4 hurricane-proof, and those who work there love how simple, flexible, and robust their work environment has become.

All I hope is that I've created something that will allow the Blog Herald team to further establish itself and facilitate its move towards becoming a top-notch online publication.

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Old marketing avenues...going the way of the dodo?

Buying atarax, In a world where the tools of communication have become more ubiquitous than the automobile, change happens faster than ever before. Businesses are forced to focus on their agility, and marketers face a challenge that will likely turn that industry on its collective head.

Whether you're aware of it or not, we're in the midst of the biggest cultural paradigm shift not only of our time, but probably ever. When people refer to America's youth as the MySpace generation, you know something's up. So what's really going on here. How can businesses embrace the sweeping changes that are riding the coattails of the information generation, Buying atarax.

Bartender, gimme an old idea...with a twist

Rock 'n roll shotIt's no secret that youth has typically served as the greatest catalyst for cutural change over the past fifty or so years. Look at rock 'n roll in the late '50s and early '60s. Youth has always defined cool, but in previous iterations, did youth really define new, cutting-edge industries.

In the past, I think young people with fresh ideas and unorthodox lifestyles have been forced to adapt their habits and beliefs to a world that wasn't set up to accommodate them. Buying atarax, It's the square peg/round hole effect, and this attempt to reconcile two irreconcilable polar opposites often ends in depression, anger, and the idea of jaded youth. Advair Overnight, Thanks to the massive cultural infiltration of communication tools, things have begun to change - probably a lot more than any of us originally anticipated. Vehicles like MySpace (and more generally, the internet) and cell phones have become so widespread that they are spinning off industries right and left to cater to the long tail of our society.

For years, youth has literally defined itself in niches, and now.

The niches are king.

Stay cool or get the hell out of the way

I mentioned long tail earlier, and I want to take a second to talk about the effects of this paradigm shift on "new" marketing.

If you're not on the long tail, you're mainstream, Buying atarax. Big business is mainstream. To put it another way, big business ain't cool. I'm not going to suggest that big business is going anywhere because there's absolutely no cultural appeal there, but I am going to suggest that in the years ahead, people just won't care. That is, unless these businesses can align themselves with the long tail...

Old media is a perfect example of what the long tail isn't Buying atarax, . MySpace, on the other hand, Cheap antabuse, is a prime example of a long tail company. It's so long tail, in fact, that it caters to the ultimate niche - the individual.

So, why would Rupert Murdoch, the head of a multimedia giant (NewsCorp), want to buy MySpace.

Because he recognized that, without the long tail, he was screwed.

With that in mind, what is the biggest challenge that marketers will face in the years ahead.

Creating a marriage between the short tail upon which businsses were founded and the long tail upon which their future survival will be dependent, Buying atarax.

All of the market's interest currently lies in the realm of the long tail. My generation has been beaten over the head with the messages of the short tail for so long that we have literally become deaf to them. If you can't market to the long tail, then you can't convert anyone in my age group. It's that simple. Buying atarax, To put it another way... Buy risperdal Online, If you're not cool, we're not listening.

The freedom of the long tail (or why don't you get a job?)

One long tail industry that has had a significant cultural impact in the last three years is poker. I have friends, all of whom have different backgrounds and skills, who seriously consider the pursuit of poker as a primary source of income.

Although it seems a bit too risky to me, my friends could all make very good arguments to the contrary.

First and foremost, the poker industry has become huge. Before what I call the "poker boom," poker was a niche pastime for those who played the game, Buying atarax. Outside of Vegas, there wasn't a huge industry revolving around it, and generally speaking, it was reserved for dark, smoky rooms in the basements of hundred year old brick buildings.

Second, this is yet another example of a long tail industry in a 2.0 world. I said earlier that the niches were king, and the growing popularity of poker serves as evidence of that fact.

When niches see industries develop around them, Buying zanaflex, they become more than just niches.

They become viable business opportunities.

Welcome to the world of the long tail, where the unorthodox may not be so unorthodox after all, old timer ;-).

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