June 2006

June 28, 2006

New Design: The World Series of Poker Blog - 10

The World Series of Poker Blog

Tuesday was the opening day for the World Series of Poker, which has grown to become a six week mega-event for all things poker. Of course, there’s the main event that you see on ESPN every year…You know, the one where the winner gets enough money to support Hollywood-level hooker and blow habits. In addition to the main event, there are a bundle of smaller World Series events that cover other poker games like Omaha, Limit, Pot Limit, and more.

To put it another way, they have everything but a stinkin’ blog.

Until now.

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June 22, 2006

Paris Hilton Likes My Designs? - 13

Clonie Gowen, the reigning poker babe, challenges Paris Hilton to a $100,000, heads-up poker game for charity

In the wake of my How Much Should a Design Cost post, I received an ironic amount of emails from people (and companies) who were interested in both my work and my prices. The most unique and creative inquiry came from the head SEO guy for an online poker company. The project?

Clonie Gowen, the reigning “poker goddess,” is set to appear in Maxim in the very near future. To capitalize on her already-burgeoning fame, she’s going to challenge Paris Hilton to a $100,000, heads-up poker game for charity. The poker company wanted a small, simple site that would serve as both a linking hotbed and an informational repository for the proposed celebrity matchup. Enter me.

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June 20, 2006

Inside the New Blog Herald Design - 14

The New Blog Herald DesignYesterday marked the long-awaited launch of the new Blog Herald. Along with a new set of clothes, the Herald received a complete re-write of the WordPress back end that controls the content presentation. If you can’t dig the spartan design, then maybe the geek in you can dig on how I extended WordPress to precisely control things like post display, WordPress pages, and even feed lists. Without further ado, let’s take a little tour of the new Blog Herald!

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June 13, 2006

What’s Hot; What’s Not - Marketing for a New Generation - 12

Old marketing avenues...going the way of the dodo?

In a world where the tools of communication have become more ubiquitous than the automobile, change happens faster than ever before. Businesses are forced to focus on their agility, and marketers face a challenge that will likely turn that industry on its collective head.

Whether you’re aware of it or not, we’re in the midst of the biggest cultural paradigm shift not only of our time, but probably ever. When people refer to America’s youth as the MySpace generation, you know something’s up. So what’s really going on here? How can businesses embrace the sweeping changes that are riding the coattails of the information generation?

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June 8, 2006

The Marketing Opportunity We All Missed - 7

Duke Lacrosse T-Shirts

Every so often, stories that garner a lot of press attention tend to spin off excellent marketing opportunities. Remember God Warrior from Trading Spouses?

I’m the kind of guy who gets a kick out of spotting these opportunities in real time. In fact, I don’t even care to profit from most of them; I just view it as staying on my “marketing toes.” The point of this post, however, was not to tell you about my armchair marketing habit.

The point was that I totally missed the most recent (and probably strongest) piece of spin off marketing to hit the streets since - well, I guess I haven’t really been around that long. I’m embarrassed to admit it, but I didn’t even see this one coming!

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June 2, 2006

How Much Should a Web Design Cost? - 395

The almighty dollar

Every week, I get emails from potential clients who all want to know one thing: How much for a design?

Nine times out of ten, my answer causes them to run for the hills. Scary thing is, based on industry buzz, my prices could actually be considered totally reasonable by comparison. Don’t believe me? Well, today you get the whole scoop - my prices, their prices, and my always-priceless editorial commentary on the subject :-)

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