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From the monthly archives:

June 2006

Duke Lacrosse T-ShirtsEvery so often, stories that garner a lot of press attention tend to spin off excellent marketing opportunities. Remember God Warrior from Trading Spouses?

I’m the kind of guy who gets a kick out of spotting these opportunities in real time. In fact, I don’t even care to profit from most of them; I just view it as staying on my “marketing toes.” The point of this post, however, was not to tell you about my armchair marketing habit.

The point was that I totally missed the most recent (and probably strongest) piece of spin off marketing to hit the streets since – well, I guess I haven’t really been around that long. I’m embarrassed to admit it, but I didn’t even see this one coming!
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The almighty dollar

Every week, I get emails from potential clients who all want to know one thing: How much for a design?

Nine times out of ten, my answer causes them to run for the hills. Scary thing is, based on industry buzz, my prices could actually be considered totally reasonable by comparison. Don’t believe me? Well, today you get the whole scoop—my prices, their prices, and my always-priceless editorial commentary on the subject :-)
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