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From the monthly archives:

August 2006

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W Topamax Online, hile the Web is certainly a publishing destination in and of itself, I constantly find myself amazed by sites that bridge the gap between concrete and cyberspace. Specifically, I'm talking about sites like the New York Times, Wired, MacWorld, and a host of other Web-and-print outfits.

Half of my attraction to sites like this is the fact that they're all viewed as major publications. The other half is that they convey such an impressive breadth of information in a way that is both entertaining and easily-consumable for your average Internet Joe. One thing these sites have in common is that they were all highly successful print outfits before they became successful Web destinations. I have a sneaking suspicion, though, that all of this is about to change.., topamax Online.

Blogs: turning the paradigm on its head

MagazinesThere are quite a few bloggers who are essentially running bona-fide publications, and some of them make good money doing it. In my opinion, a few of these sites have reached their tipping points, and they have become as much a part of our information pipeline as any reasonably successful magazine or newspaper.

The next logical step for some of these blogs is to foray into other types of media and to explore different avenues of monetization. One need look no further than a local bookstore to realize that printed works represent a huge opportunity for expansion. Topamax Online, Whereas print was once viewed as the starting point for growth, I think that more than ever, it is now becoming a destination for those among us who become successful purveyors of information.

I think it will be fascinating when somebody makes the transition from blog to print, especially given that print-to-Web has been the only real "working model" to date.

Case Study: the TechCrunch Blogs

If anyone is on the precipice of bridging the old media/new media gap, zantac Without Prescription, it's TechCrunch. The TC network basically fills the Web development news niche (at least from the corporate/business angle), and there are no real competitors in the print space. Business 2.0 and Wired come to mind, but both of these publications have a broader focus and cannot afford to threaten their ad space with news of the next Web-based video startup that is sure to flop because monetization was never discussed in the boardroom (aka grandma's garage in Palo Alto).

By now you probably know that TechCrunch has expanded its offerings to include a blog about all things mobile, a podcast, a "notes" blog, a job board, and strangely enough, a gadget site which exists in a marketplace more crowded than a NYC subway at 8:00 am, topamax Online.

Taken in aggregate, these sites represent a fairly robust publishing outfit, and it's common knowledge that Michael Arrington has forged a great business out of the entire thing. Well, let me clarify that - he's forged a great business by blogging/Web standards.

I think he could do much, much more.

Why expand into print?

The value of having your brand appear in print cannot be overstated. Even now, in spite of the utter ubiquity of the Web, branding through print still allows for a deeper, more profound penetration into the public marketplace. Topamax Online, It's true that the costs associated with launching in print are high, but for Web sites that have already achieved a certain "superstar" status, the transition is much more of a no-brainer. Why. Buy augmentin Online, Sponsorships are covered. One of the biggest challenges facing emerging magazines is acquiring stable sponsorships and filling out their ad space. This is an area where TechCrunch excels, as evidenced by the $60,000 per month worth of space that's currently filled in the upper right corner of the site. I'm sure there are plenty of other Web companies who would love to bootstrap their name to a printed version of TechCrunch, so I think they've got this area covered, topamax Online.

Your initial offering will be well-received. With 85,000+ readers via RSS, it's not as though "TC The Magazine" will have to hope for subscribers. I bet they'd bag 20,000 subscriptions right off the bat, and while I'm no print analyst, I certainly think those numbers would shake down in favor of TechCrunch.

You can expand into the "quality" sector. Topamax Online, One thing that is common among all of the TechCrunch sites is that there's not a whole lot of journalism going on. It's mostly a stream of regurgitation, and yet it still works like a champ. A foray into the world of print allows for more in depth, more journalistic articles, and all signs indicate that this sector of the market is ready for big time print coverage, Cheap vasotec. Nobody is in a better position to make that a reality than Michael Arrington.

The bottom line

As with most matters in business, this issue is mostly about money. Despite that, I think this is also about being able to look beyond the Web, as those of us who do business in this realm tend to shy away from things that cannot be accomplished "virtually."

By now, I'm sure you've heard people make the ridiculous claim that "print is dead" because of rising costs coupled with the comparatively low cost of starting a Web site, topamax Online. One thing this debate needs, however, is a healthy dose of sound reasoning. Print is essentially the physical embodiment of the most powerful marketing technique there is - storytelling. People want to be told stories, and given that not much has changed in that area since the beginning of recorded history, I don't think print is likely to go the way of the dodo anytime soon.

The one thing that will change about print is the way that publishers enter that marketplace. Topamax Online, I talked about it earlier, but I'll say it again here for clarity - print was once the starting point, but in the years to come, print will become the destination for those who prove their mettle on the Web.

The game isn't changing because print is becoming too costly. Instead, the game is changing because the Web now provides the ultimate cost-effective proving ground for both ideas and fledgling publications. Finally, companies don't have to blow a ton of money getting their printed material together in hopes that it will be well-received. Thanks to their experience on the Web, Cheapest avandia, they'll know if their material has what it takes to become successful in the print space, and the overall risk will be diminished as a result.

All in all, nothing earth-shattering is really happening here...

It's just a smarter way of doing business..

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Midtown Atlanta from GT's Bobby Dodd Stadium

I Celebrex Without A Prescription, 've made a lot of poor decisions since I graduated college, and the only thing positive I can say at this point is that I now know exactly why those decisions were bad ones. I endured a lot of heartbreaking crap because I simply didn't understand how to make the right choices for my future.

And while you may be reading this thinking you have all your ducks in a row, all I can say is that I feel you - I honestly do. All I'm asking today is that you listen to my story, because I think I can help you to make more positive decisions about your future.

First, my story

The most life-changing things I learned in college had absolutely nothing to with school, books, theorems, or companies. By far, the "stickiest" things that I learned - the things that still affect me the most - were a direct result of experiences gained through personal exploration, celebrex Without A Prescription. Specifically, I'm talking about:

1. Living in a new city

Throughout college, I was fortunate enough to live in and explore Atlanta, and I immediately embraced it as my own. No one guided me on that venture, and all the experiences I had there were uniquely mine. I loved the cosmopolitan yet southern flair of the city, the amazing architecture, its national profile, and all of the creative energy that it encompassed. I miss it so much because it filled me with such an overwhelming sense of possibility Celebrex Without A Prescription, and hope for a better future.

Midtown Atlanta from Piedmont Park at night

2. Travel

Waterfall in downtown HoustonIn 2001, I spent the summer in Houston, TX, as an intern, anexil Online. For most of my time there, I was completely isolated because I had no friends in Texas. Although I remember being homesick and hating the fact that I was lonely, I actually have extremely fond memories of my time in Houston. I ended up spending most of my time golfing, and I learned a lot about myself, celebrex Without A Prescription.

First, I realized just how much I love the finite reality that is geography. I'm fascinated by the sense of mental connectedness that you can achieve by traveling to different places and putting them all together in a relative spatial context. Being in Houston really opened my eyes to that, and it's been a major part of my life ever since.

The second, and probably most important, thing that I learned was that I could enter a completely unknown space with virtually no resources and really thrive. Celebrex Without A Prescription, The only problem with this knowledge is that I just recently realized how powerful and potentially life-changing it really is. I look at it as the roots of my own entrepreneurial spirit, if you will.

3. Independence

Theoretically, college is a transitional time where you go from being almost totally dependent to being almost totally independent. I said theoretically. I know tons of people who graduated from college and got hit with the immediate and harsh reality of "Now what?" Some of those people, myself included, ended up regressing into the land of parental dependence once more, celebrex Without A Prescription.

Now that I look back on my time in college, it's very clear that when I exercised my independence, I received the ultimate twofold benefit. First, I made myself happy. If that's not enough, I also learned by creating new experiences. Keflex Side Effects, Through these experiences, I gained not only tangible knowledge, but also intangible knowledge about myself and about what I could do with my life to really be happy.

Putting it all together

Celebrex Without A Prescription, Despite all of my revelatory experiences, I still failed to understand how to use my knowledge to make the best possible decisions about my career and my life's direction. College kids get hit with a lot of noise around graduation time, and I was no exception. Here's some of the noise that made my internal signals all the more unclear:


  • Soon-to-be graduates all feel pressured to "get a job," and things like company profile and starting salary become artificial measures of success. If you're reading this, please understand that nothing could be less relevant.

  • The entire setup stinks. Companies will only interview people who are set to graduate with a particular major, and so the kids have to worry about getting the "right" interview with the "right" company, all in hopes that they'll obtain the myth that is a perfect job with the perfect company. It's so stupid I could puke.

I fell victim to all the garbage I just listed, and I'm certain that much of it influenced my decision making, celebrex Without A Prescription. I went to the big career fairs that are so popular, and I followed the other sheep with regard to what I call the corporate pursuit.

Looking back, I remember not wanting to set up any interviews, and I also remember only reluctantly going to those career fairs. I felt as though I was being irresponsible if I didn't go, and I never wanted to feel like I was throwing away some of the opportunities that college supposedly afforded me.

Although interviews and corporate jobs were considered the natural pre and post graduation processes, all I can say for sure is that I did not proactively choose to walk the path that I ended up taking. It was by no means what I wanted to do Celebrex Without A Prescription, , and unfortunately, my decisions throughout this process ended up costing me a lot more than I care to elaborate on here.

On any scale, at any level, the principles behind your decision making should be the same. Factors like money and peer expectations, while always present, are nothing more than distractions, Discount colchicine Online. Based on your life's experiences, only you know what will ultimately make you happy.

I made my initial career decisions based on money and peer expectations, and I forfeited many of the things that mattered most to me. I got knocked off the fulfilling track of independent exploration, and this also cost me some of the best sources of inspiration in my life (my city, my travels, and my freedom).

The bottom line

I can't tell you how many decisions in my life have been guided by pragmatism and finances, and I can't tell you how many times I've been bitten in the ass as a result of these decisions, celebrex Without A Prescription. I didn't have the balls to stay in Atlanta after college because I didn't want to rent an apartment. I thought renting was stupid because you basically end up pissing away all that money, and that's just not smart. Right.

Midtown Atlanta at night

Wait a minute...Is it smarter to compromise your happiness and not follow the direction that you want your life to take, all in the name of pragmatism? You know, the more I think about it, the more I realize that all the people in my life who offer "practical advice" are not nearly as happy or as free as I hope to be someday. Celebrex Without A Prescription, Sometimes I want to slap myself for not being blissfully ignorant.

Anyway, I'm done making decisions based on the wrong criteria, and after reading all this, I hope you are, too.

The next time you're faced with a big decision in life, look no further than yourself and your past for guidance. As long as you never let a decision cost you something that is uniquely you, you will always make the right decision. Screw money - it's not you. Tylenol On Line, If a decision costs you money (or possessions, or whatever), you'll get over it. However, if it costs you something that you love, you'll be like me and wake up one morning wishing that you hadn't made such critical mistakes.

Don't worry about me, though. I'm doing just fine now :).

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