While it is true that in hindsight these techniques appear to be obvious, a surprising number of people don’t pay attention to them, and I’m willing to bet a lot more will forget once they leave this page… which is a shame seeing as how these tips can yield a sizable increase in traffic and consequently revenue.

Tomorrow, I’ll skate through and fix everything up. Because I’m using your Thesis theme, I seriously doubt that I’ll have to do very much work.

My blog is now, though. So it’s not too much work to go back through my few posts and ad a few h2′s to the mix.

Thanks for the advice!

Search engines are looking for h3 versus h4 tags, etc. Does it matter if they’re styled the same? In other words, does it matter that my h3 and h4 tags are both set to a font size of 1.2em? SEs aren’t looking for appearance, they’re looking for hierarchy, correct?

Not surprisingly, I use Thesis on all of my sites—the biggest of which are this site and my business, DIYthemes.com.

Thesis is a fantastic choice for beginners because it enables you to do all the “little things” correctly without having to think or worry about them.

For instance, Thesis is a powerhouse when it comes to search engine optimization (SEO). Many beginners spend a ton of time, energy, and money trying to chase this technical “white rabbit” that they know very little about.

I built Thesis with this precise situation in mind. There’s no reason why people should waste time and energy on a problem that is easily solved, and that’s why I’ve spent countless hours fine-tuning Thesis’ SEO (among many other things).

The bottom line is that Thesis is a fantastic—and possibly even the very best—way to start a new website.