#I like to solve problems. At this point in my life, I’m focused on solving the fundamental problems of Web design and development through my business, DIYthemes, and my software, Thesis.
One of the most compelling things I’ve learned in the past year, however, is that it’s not good enough to crank out “sufficient” solutions to problems. Truly sustainable answers require a style of thinking that involves patience, perspective, skill, testing, and unbiased criticism. Additionally, it’s crucial to realize that the best solutions we can generate should be reflective of our own human nature—in other words, we must strive to make them as adaptable as we are.
Through my work on Thesis, I’ve begun to see all sorts of new connections that reveal the direction the Web is heading, and I know that I can use these insights to figure out better solutions to the problems I’m already tackling.
Recently, I sat down with Nick Reese from Art of Blog to talk about some of these insights and to share my thoughts heading into 2010. You can check out the original interview on Nick’s site, or you can click here to watch the video in HD on Pearsonified 
#At the 2009 SXSW, I did a quick little interview with my buddy Loren Feldman of 1938media. Despite the fact that I was massively hungover (note the sexy, drooping eyelids), I still managed to make a few good points about Thesis, the philosophy behind solid WordPress themes, and “social media,” which is the hottest, most unnecessary buzz phrase of the moment.
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Update: The Thesis Black Friday Sale has ended, and although it caused quite a frenzy, I have left this experience with a newfound distaste for sales. The last thing I want to do is mess with the psyche of potential customers, and sales have the ugly side effect of conditioning buyers into thinking that what you offer can always be had for less.
We’re having a Black Friday Sale over at DIYthemes, and from now until supplies run out, you can get Thesis at an unprecedented 20% discount. To cash in, simply enter the following coupon code when you purchase or upgrade:
edit: code removed because the sale has ended
When I say “until supplies run out,” I’m being completely serious. People who are great at promoting Thesis and explaining its benefits have already pimped this sale, and as I write this, there are literally only 94 out of 150 coupons remaining.
If you’ve been indecisive about getting Thesis and checking it out, right now is the absolute cheapest you’ll ever be able to get the theme.
#What do you do before you launch a new business? Why, throw a silly little pre-launch sale party, of course!
Check out the new DIYthemes marketplace, and you might just find yourself a new WordPress theme.
