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	<title>Pearsonified &#187; Asides</title>
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	<link>http://www.pearsonified.com</link>
	<description>Best Damn Blog on the Planet</description>
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		<title>Interview: With SEO, Less is More (and Where to Eat in Austin, Texas)</title>
		<link>http://www.pearsonified.com/2011/04/interview-pubcon-2011.php</link>
		<comments>http://www.pearsonified.com/2011/04/interview-pubcon-2011.php#comments</comments>
		<pubDate>Fri, 29 Apr 2011 00:30:47 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/?p=865</guid>
		<description><![CDATA[What&#8217;s the latest and greatest on SEO, WordPress plugins, web hosting, and—my personal favorite—the best food in Austin? I&#8217;ll keep you up to speed with that and maybe even drop a hint about Thesis 2 in this 9-minute video interview from PubCon South 2011. After you check out the video, be sure to take a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>What&#8217;s the latest and greatest on <abbr title="Search Engine Optimization">SEO</abbr>, WordPress plugins, web hosting, and—my personal favorite—the best food in Austin?</p>
<p>I&#8217;ll keep you up to speed with that and maybe even drop a hint about Thesis 2 in this 9-minute video <a href="http://www.pubcon.com/videoblog/index.cgi?mode=viewone&#038;blog=1303921080">interview from PubCon South 2011</a>.</p>
<p>After you check out the video, be sure to take a look at the new <a href="http://www.facebook.com/diythemes"><strong>DIY</strong>themes Facebook page</a>, where you can interact with other Thesis users and see hundreds of awesome Thesis customizations!</p>
]]></content:encoded>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Where is Web Publishing Heading in 2010?</title>
		<link>http://www.pearsonified.com/2010/01/web-publishing-2010.php</link>
		<comments>http://www.pearsonified.com/2010/01/web-publishing-2010.php#comments</comments>
		<pubDate>Fri, 29 Jan 2010 20:00:52 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/?p=659</guid>
		<description><![CDATA[I like to solve problems. At this point in my life, I&#8217;m focused on solving the fundamental problems of Web design and development through my business, DIYthemes, and my software, Thesis. One of the most compelling things I&#8217;ve learned in the past year, however, is that it&#8217;s not good enough to crank out &#8220;sufficient&#8221; solutions [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>I like to solve problems</strong>. At this point in my life, I&#8217;m focused on solving the fundamental problems of Web design and development through my business, <strong>DIY</strong>themes, and my software, <a href="http://diythemes.com/">Thesis</a>.</p>
<p>One of the most compelling things I&#8217;ve learned in the past year, however, is that it&#8217;s not good enough to crank out &#8220;sufficient&#8221; solutions to problems. Truly sustainable answers require a style of thinking that involves patience, perspective, skill, testing, and unbiased criticism. Additionally, it&#8217;s crucial to realize that the best solutions we can generate should be reflective of our own human nature—in other words, we must strive to make them as adaptable as we are.</p>
<p>Through my work on Thesis, I&#8217;ve begun to see all sorts of new connections that reveal the direction the Web is heading, and I know that I can use these insights to figure out better solutions to the problems I&#8217;m already tackling.</p>
<p>Recently, I sat down with Nick Reese from Art of Blog to talk about some of these insights and to share my thoughts heading into 2010. You can check out the <a href="http://www.artofblog.com/chris-pearson-interview-2010/">original interview</a> on Nick&#8217;s site, or you can <a href="http://www.pearsonified.com/2010/01/web-publishing-2010.php">click here to watch the video in HD</a> on Pearsonified :D</p>
]]></content:encoded>
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		<slash:comments>120</slash:comments>
		</item>
		<item>
		<title>Interview with Loren Feldman from South By Southwest 2009</title>
		<link>http://www.pearsonified.com/2009/04/feldman-interview.php</link>
		<comments>http://www.pearsonified.com/2009/04/feldman-interview.php#comments</comments>
		<pubDate>Fri, 03 Apr 2009 02:42:30 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/?p=352</guid>
		<description><![CDATA[At this year's <acronym title="South By Southwest">SXSW</acronym>, I did a quick little interview with my buddy Loren Feldman of 1938media. Despite the fact that I was massively hungover (note the sexy, drooping eyelids), I still managed to make a few good points about Thesis, the philosophy behind solid WordPress themes, and "social media," which is the hottest, most unnecessary buzz phrase of the moment.

<a href="http://www.1938media.com/forum/showthread.php?t=1709">Check out the interview here!</a>]]></description>
			<content:encoded><![CDATA[<p></p><p>At the 2009 <acronym title="South By Southwest">SXSW</acronym>, I did a <a href="http://www.1938media.com/the-chris-pearson-interview/">quick little interview</a> with my buddy Loren Feldman of 1938media. Despite the fact that I was massively hungover (note the sexy, drooping eyelids), I still managed to make a few good points about Thesis, the philosophy behind solid WordPress themes, and &#8220;social media,&#8221; which is the hottest, most unnecessary buzz phrase of the moment.</p>
]]></content:encoded>
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		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>Interested in Thesis? Get it Now in this Limited-offer Black Friday Sale</title>
		<link>http://www.pearsonified.com/2008/11/thesis-black-friday-sale.php</link>
		<comments>http://www.pearsonified.com/2008/11/thesis-black-friday-sale.php#comments</comments>
		<pubDate>Thu, 27 Nov 2008 03:33:38 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/?p=335</guid>
		<description><![CDATA[Update: The Thesis Black Friday Sale has ended, and although it caused quite a frenzy, I have left this experience with a newfound distaste for sales. The last thing I want to do is mess with the psyche of potential customers, and sales have the ugly side effect of conditioning buyers into thinking that what [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://diythemes.com/thesis/"><img class="center" src="http://www.pearsonified.com/images/entries/thesis-black-friday.gif" width="500" height="80" alt="Thesis Black Friday Sale" title="Thesis Black Friday Sale at DIYthemes" /></a></p>
<p class="alert"><strong>Update</strong>: The Thesis Black Friday Sale has ended, and although it caused quite a frenzy, I have left this experience with a newfound distaste for sales. The last thing I want to do is mess with the psyche of potential customers, and sales have the ugly side effect of conditioning buyers into thinking that what you offer can always be had for less.</p>
<p><span class="drop_cap">W</span>e&#8217;re having a <a href="http://diythemes.com/thesis/black-friday-sale/">Black Friday Sale</a> over at <strong>DIY</strong>themes, and <em>from now until supplies run out</em>, you can get Thesis at an unprecedented 20% discount. To cash in, simply enter the following coupon code when you purchase or upgrade:</p>
<p><strong>edit</strong>: code removed because the sale has ended</p>
<p>When I say &#8220;until supplies run out,&#8221; I&#8217;m being completely serious. People who are great at <a href="http://www.problogger.net/archives/2008/11/27/thesis-wordpress-theme-20-off-black-friday-sale-now-on/">promoting Thesis</a> and <a href="http://www.copyblogger.com/thesis-wordpress-theme-discount/">explaining its benefits</a> have already pimped this sale, and as I write this, there are literally only 94 out of 150 coupons remaining.</p>
<p>If you&#8217;ve been indecisive about getting Thesis and checking it out, <em>right now</em> is the absolute cheapest you&#8217;ll <em>ever</em> be able to <a href="http://diythemes.com/amember/signup.php">get the theme</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.pearsonified.com/2008/11/thesis-black-friday-sale.php/feed</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Another New Theme? Or, What I&#8217;ve Been Doing</title>
		<link>http://www.pearsonified.com/2008/03/diy-themes-pre-launch.php</link>
		<comments>http://www.pearsonified.com/2008/03/diy-themes-pre-launch.php#comments</comments>
		<pubDate>Sat, 29 Mar 2008 22:30:21 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[WordPress Themes]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/2008/03/diy-themes-pre-launch.php</guid>
		<description><![CDATA[What do you do before you launch a new business? Why, throw a silly little pre-launch sale party, of course! Check out the new DIYthemes marketplace, and you might just find yourself a new WordPress theme.]]></description>
			<content:encoded><![CDATA[<p></p><p>What do you do before you launch a new business? Why, throw a silly little pre-launch sale party, of course!</p>
<p><a href="http://diythemes.com">Check out the new <strong>DIY</strong>themes marketplace</a>, and you might just find yourself a new WordPress theme.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.pearsonified.com/2008/03/diy-themes-pre-launch.php/feed</wfw:commentRss>
		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>Win $5,000 Playing Facebook&#8217;s Premier NFL Football Application</title>
		<link>http://www.pearsonified.com/2007/08/facebook-nfl-application.php</link>
		<comments>http://www.pearsonified.com/2007/08/facebook-nfl-application.php#comments</comments>
		<pubDate>Tue, 21 Aug 2007 15:23:26 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/2007/08/facebook-nfl-application.php</guid>
		<description><![CDATA[<a href="http://apps.facebook.com/nflpickem/"><img class="right" src="http://www.pearsonified.com/images/entries/pickem-prize.gif" width="174" height="176" alt="$5000 prize" title="The Pro Pigskin Pick'em grand prize is $5,000!" /></a>The <acronym title="National Football League">NFL</acronym> season is only two weeks away, and the action at <a href="http://apps.facebook.com/nflpickem/">Pro Pigskin Pick'em</a> is really heating up! With over 580 users, the application is poised to "go platinum" this week, so I figure now is the perfect time to raise the stakes.

And what better way to do that than by giving away a wheelbarrow full of money, right?

<strong>This season's grand prize is $5,000</strong> in cold, hard cash, and if you want to win, you've gotta out-pick everyone else on Facebook. Think you've got what it takes? Somebody does, and they're gonna go home with the booty.

Oh, and lest I forget, there are weekly prizes, too! If you're the top scorer on Facebook for a particular week (there are 17 of 'em!), then you'll get a nice prize for that as well.

<small><em>I am currently in talks with third parties about weekly and seasonal sponsorship. The grand prize for the season will only increase if I reach a solid sponsorship deal, and the weekly prizes will be determined by the sponsor. At this time, I'm aiming for prizes with an approximate value of at least $100 (or more if the sponsor allows it).</em></small>]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://apps.facebook.com/nflpickem/"><img class="right" src="http://www.pearsonified.com/images/entries/pickem-prize.gif" width="174" height="176" alt="$5000 prize" title="The Pro Pigskin Pick'em grand prize is $5,000!" /></a></p>
<p>The <acronym title="National Football League">NFL</acronym> season is only two weeks away, and the action at <a href="http://apps.facebook.com/nflpickem/">Pro Pigskin Pick&#8217;em</a> is really heating up! With over 580 users, the application is poised to &#8220;go platinum&#8221; this week, so I figure now is the perfect time to raise the stakes.</p>
<p>And what better way to do that than by giving away a wheelbarrow full of money, right?</p>
<p><strong>This season&#8217;s grand prize is $5,000</strong> in cold, hard cash, and if you want to win, you&#8217;ve gotta out-pick everyone else on Facebook. Think you&#8217;ve got what it takes? Somebody does, and they&#8217;re gonna go home with the booty.</p>
<p>Oh, and lest I forget, there are weekly prizes, too! If you&#8217;re the top scorer on Facebook for a particular week (there are 17 of &#8216;em!), then you&#8217;ll get a nice prize for that as well.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.pearsonified.com/2007/08/facebook-nfl-application.php/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Inside Look at the Celebrity Hack Cutting Room Floor</title>
		<link>http://www.pearsonified.com/2007/02/celebrity-hack-cutting-room-floor.php</link>
		<comments>http://www.pearsonified.com/2007/02/celebrity-hack-cutting-room-floor.php#comments</comments>
		<pubDate>Wed, 28 Feb 2007 12:08:23 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/2007/02/celebrity-hack-cutting-room-floor.php</guid>
		<description><![CDATA[<a href="http://www.pearsonified.com/celebrity-hack-workspace/"><img class="center" src="http://www.pearsonified.com/images/entries/celebrity-hack-desktop-t.jpg" width="359" height="430" alt="Celebrity Hack Photoshop Desktop" title="My Photoshop workspace after a day's work at Celebrity Hack" /></a>]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.pearsonified.com/celebrity-hack-workspace/"><img class="center" src="http://www.pearsonified.com/images/entries/celebrity-hack-desktop-t.jpg" width="359" height="430" alt="Celebrity Hack Photoshop Desktop" title="My Photoshop workspace after a day's work at Celebrity Hack" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.pearsonified.com/2007/02/celebrity-hack-cutting-room-floor.php/feed</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>The Ultimate Gadget Giveaway at Celebrity Hack!</title>
		<link>http://www.pearsonified.com/2007/02/ultimate-gadget-giveaway-at-celebrity-hack.php</link>
		<comments>http://www.pearsonified.com/2007/02/ultimate-gadget-giveaway-at-celebrity-hack.php#comments</comments>
		<pubDate>Thu, 08 Feb 2007 10:59:26 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/2007/02/ultimate-gadget-giveaway-at-celebrity-hack.php</guid>
		<description><![CDATA[<a href="http://www.celebrityhack.com"><img class="right" src="http://www.pearsonified.com/images/entries/celebrity_hack.gif" width="350" height="136" alt="Celebrity Hack" title="Weekly gadget giveaway at Celebrity Hack" /></a>What would <em>you</em> do for a free video iPod, a free digital camera, or other free gadgety goodness? Would you write an article? Would you create a wicked Photoshop mock-up for a competition? Would you... you get the idea.

<strong>What if all you had to do was make people laugh?</strong>

It's no joke; each week on <a href="http://www.celebrityhack.com">CelebrityHack.com</a>, we'll be giving away a <em>free</em> tech toy to the funniest commenter, as determined by <strong>you</strong>, the user, and our panel of snarky judges. On top of that, you'll have lots of chances to win because you can enter one bit of comedic genius per post — and we're posting as fast as I can add embarrassing thought/speech bubbles to celebrity pics.

Now go! <a href="http://www.celebrityhack.com/wp-login.php?action=register">Register</a> (it's free), drop punchlines like it's your job (it's way more fun than your job, actually), and win a killer gadget on me — this week, it's a <a href="http://www.celebrityhack.com/free-video-ipod/">Video iPod!</a>]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.celebrityhack.com"><img class="right" src="http://www.pearsonified.com/images/entries/celebrity_hack.gif" width="350" height="136" alt="Celebrity Hack" title="Weekly gadget giveaway at Celebrity Hack" /></a>What would <em>you</em> do for a free video iPod, a free digital camera, or other free gadgety goodness? Would you write an article? Would you create a wicked Photoshop mock-up for a competition? Would you&#8230; you get the idea.</p>
<p><strong>What if all you had to do was make people laugh?</strong></p>
<p>It&#8217;s no joke; each week on <a href="http://www.celebrityhack.com">CelebrityHack.com</a>, we&#8217;ll be giving away a <em>free</em> tech toy to the funniest commenter, as determined by <strong>you</strong>, the user, and our panel of snarky judges. On top of that, you&#8217;ll have lots of chances to win because you can enter one bit of comedic genius per post — and we&#8217;re posting as fast as I can add embarrassing thought/speech bubbles to celebrity pics.</p>
<p>Now go! <a href="http://www.celebrityhack.com/wp-login.php?action=register">Register</a> (it&#8217;s free), drop punchlines like it&#8217;s your job (it&#8217;s way more fun than your job, actually), and win a killer gadget on me — this week, it&#8217;s a <a href="http://www.celebrityhack.com/free-video-ipod/">Video iPod!</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.pearsonified.com/2007/02/ultimate-gadget-giveaway-at-celebrity-hack.php/feed</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Holy Smokes! Is Pearsonified the Best Designed Weblog?</title>
		<link>http://www.pearsonified.com/2007/01/2007_bloggy_awards_nomination.php</link>
		<comments>http://www.pearsonified.com/2007/01/2007_bloggy_awards_nomination.php#comments</comments>
		<pubDate>Sun, 28 Jan 2007 14:37:58 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/2007/01/2007_bloggy_awards_nomination.php</guid>
		<description><![CDATA[<a href="http://2007.bloggies.com/"><img class="center" src="http://www.pearsonified.com/images/entries/2007_bloggies.gif" width="374" height="64" alt="2007 Bloggy Awards Nomination" title="2007 Bloggy Awards Nomination: Best Designed Weblog" /></a>

Completely out of the blue, I learned on Friday that Pearsonified was nominated for a <a href="http://2007.bloggies.com/">2007 Bloggy Award</a>. Specifically, I'm a finalist in the "Best Designed Weblog" category, which is pretty cool considering my name is out there alongside <a href="http://veerle.duoh.com/">Veerle Pieters</a> and <a href="http://subtraction.com">Khoi Vinh</a>, two people whose work I've referenced and linked up in the past. I don't know how I got nominated or who was responsible, but to whoever had a hand in things — <strong>thank you!</strong>

Now, head on over to the Bloggy Awards site and <a href="http://2007.bloggies.com/">give me a vote</a>, eh? And while you're there, vote for my dawg Brian of <a href="http://copyblogger.com">Copyblogger</a>, who was nominated for the "Best Web Development Weblog." Heck, Copyblogger's tips have helped to make this site successful over the past year, and if it weren't for his development ideas, I probably wouldn't have gotten nominated at all. Now how's that for a circuitous bit of back scratching?]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://2007.bloggies.com/"><img class="center" src="http://www.pearsonified.com/images/entries/2007_bloggies.gif" width="374" height="64" alt="2007 Bloggy Awards Nomination" title="2007 Bloggy Awards Nomination: Best Designed Weblog" /></a></p>
<p>Completely out of the blue, I learned on Friday that Pearsonified was nominated for a <a href="http://2007.bloggies.com/">2007 Bloggy Award</a>. Specifically, I&#8217;m a finalist in the &#8220;Best Designed Weblog&#8221; category, which is pretty cool considering my name is out there alongside <a href="http://veerle.duoh.com/">Veerle Pieters</a> and <a href="http://subtraction.com">Khoi Vinh</a>, two people whose work I&#8217;ve referenced and linked up in the past. I don&#8217;t know how I got nominated or who was responsible, but to whoever had a hand in things — <strong>thank you!</strong></p>
<p>Now, head on over to the Bloggy Awards site and <a href="http://2007.bloggies.com/">give me a vote</a>, eh? And while you&#8217;re there, vote for my dawg Brian of <a href="http://copyblogger.com">Copyblogger</a>, who was nominated for the &#8220;Best Web Development Weblog.&#8221; Heck, Copyblogger&#8217;s tips have helped to make this site successful over the past year, and if it weren&#8217;t for his development ideas, I probably wouldn&#8217;t have gotten nominated at all. Now how&#8217;s that for a circuitous bit of back scratching?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.pearsonified.com/2007/01/2007_bloggy_awards_nomination.php/feed</wfw:commentRss>
		<slash:comments>45</slash:comments>
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		<item>
		<title>Gigantic Red Couches in North Carolina — Image for 1.18.07</title>
		<link>http://www.pearsonified.com/2007/01/gigantic_red_couches_in_north_carolina.php</link>
		<comments>http://www.pearsonified.com/2007/01/gigantic_red_couches_in_north_carolina.php#comments</comments>
		<pubDate>Wed, 17 Jan 2007 21:23:03 +0000</pubDate>
		<dc:creator>Chris Pearson</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.pearsonified.com/2007/01/gigantic_red_couches_in_north_carolina.php</guid>
		<description><![CDATA[<img class="center" src="http://www.pearsonified.com/images/entries/nc-red-couches.jpg" width="402" height=464" alt="Gigantic red couches in North Carolina" title="Gigantic red couches in North Carolina" />]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="center" src="http://www.pearsonified.com/images/entries/nc-red-couches.jpg" width="402" height=464" alt="Gigantic red couches in North Carolina" title="Gigantic red couches in North Carolina" /></p>
]]></content:encoded>
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		<slash:comments>10</slash:comments>
		</item>
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