December 17, 2006

The Simplest, Most Effective SEO Move You Can Make - 151

There are tons of bullet point items on the proverbial SEO list, but one item in particular stands head and shoulders above the rest in terms of its overall effectiveness.

This key SEO component is so powerful because it serves both search engines and people. Oftentimes, we become so involved in site building details that we lose sight of the ultimate truth here—search engines, without people, are basically useless.

So, how can you give the search engines killer juice and provide something captivating for the end user at the same time?

By constructing dynamic, descriptive <title> tags for each page of your site.

[Read more →]

December 15, 2006

Furniture for New Media Buffs, or Why Don’t I Just Tell You the Truth? - 16

Sumo Lounge chairs in action

A few weeks back, I was reading up on monetization tactics over at Shoemoney, and I noticed a strange post that he had up regarding this space-age bean bag chair.

[Read more →]

Deuce is trying to sleep on the Ab Lounge

# 5

Pearsonified is down to one feed againWell, I’ve gone and done it this time. After nearly a month of operating with three different feeds (asides, articles, and both), I’ve decided to switch everything back to one feed for the following reasons:

  • I can generate an accurate unique subscriber count if I only use one feed.
  • I thought I would handle my asides irresponsibly and potentially upset some folks with a stream of meaningless content, but I think I really sold myself short here.
  • People seem to be enjoying the asides (especially the pictures), and since my implementation is somewhat unique, I’ve decided to simply make it a hallmark of this site and say the hell with it :)

Subscribe now and tune in as I dish out crucial, do-it-yourself info on how to build a dynamite Web site.

# 7

December 6, 2006

Use an XHTML Sitemap for Better Indexing - 217

As a Webmaster, one of the things you always need to be aware of is how well your the pages of your site are interlinked. This is a crucial factor in overall search engine performance, and simply assuming that your architecture is robust enough to handle this is definitely not the route you want to take.

Over time, you will likely accumulate tons of pages, and as this happens, the odds of certain pages getting buried to the point of becoming nearly inaccessible tend to go up.

To combat this, you can generate an XHTML sitemap that contains links to every page of your site.

[Read more →]

December 5, 2006

When Was the Last Time You Talked to Google? - 41

So you’re not sure if your site is really getting indexed like it ought to. You’ve got a couple of options here. You can:

  1. Hope for the best :)
  2. Do something about it!

Experience has taught me that relying on hope to generate results is about as effective as trying to get in shape without lifting a finger.

And since we don’t have a magic pill here, I think it’s best that we try something we know will help our site get indexed by our friends at Google, Yahoo!, and MSN Search.

Today, you’re going to strike up an ongoing conversation with the search engines by adding an XML sitemap to your soon-to-be-awesome Web site. [Read more →]