November 18, 2006
One of the best ways to unlock the potential of your blog is to cede as much control as possible to your readers. With that in mind, one of your goals ought to be to offer potential subscribers different (yet meaningful) ways to consume the content of your site.
Of course, simply offering an RSS feed is a huge step in the right direction.
But what if you’ve been blogging for a while, and now you realize that one RSS feed just isn’t going to cut it anymore? By offering a couple of different feeds, you could really do your users a favor, and this would also allow you to make a more direct appeal to both your existing and potential audience.
What if I told you that this would likely result in more subscribers and more repeat visitors to your site? [Read more →]
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November 16, 2006
If you’ve been around here for the last month or so, then you probably know that I am the architect of the Cutline Theme for WordPress. Also, you might have gotten the notion that I take a lot of pride in my work…
Which is why it should come as no surprise that I would be positively incensed to find out that someone has blatantly ripped off my work and passed it off as his own. Sound ridiculous? It gets worse. [Read more →]
If it weren’t for asides, I’d have forgotten this completely. ReviewMe.com launched last Thursday, and I was lucky enough to design the site for Andy “Hater” Hagans and the gang. Be sure to check out the blog, which is home to the “World’s Biggest RSS Button.” You would not believe how many times that sucker has been ripped off…
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Back in April, I wrote about how the use of home page teasers was a great way to boost page views. Problem was, I never showed you an easy way to implement them with WordPress. Seven months later, here you go — the 10 second post teaser solution!
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Pearsonified is a year old today. Remember this little ditty? It was my first article, and after getting picked up by MSNBC, it drove over 4,000 visitors to this here domain in its first week of existence. Hello blogosphere!
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November 13, 2006
If you’ve been blogging for any length of time, then odds are good that your archives are stuffed with posts that people might find interesting or useful. Problem is, when your best articles disappear from the home page, they descend into the depths of your site, landing in a lonely place known as the archives.
We all know that people don’t actually read stuff on the Web — they scan it, looking for content that is not only pertinent to them but also offers a clear and distinct benefit. In most cases, this is a rapid-fire process, and if somebody has committed enough time to even get to your archives, you can bet on the fact that their willingness to hunt for relevant content is dropping every second.
Therefore, if you want your archives to be effective (because most archives are decidedly not), then you need to provide specialized archive views that place a premium on scannability. Fortunately, you can accomplish this with almost no effort in one easy step! [Read more →]
November 6, 2006
In the beginning of October, I made two notable changes to this Web site that resulted in a massive increase in traffic from search engines.
Naturally, I’d love to share both the method and the results with you, so come with me on a 3 minute journey to SEO domination. Oh, and did I mention that it comes complete with graphs? You can’t lose! [Read more →]
