How Simple, Elegant Typography Will Improve Your Web Site
What is the primary component of every site on the Web?
Why, then, are so many sites – and WordPress themes, in particular – typographically challenged? In my opinion, the process of Web design must start with the content and move outward, and typography is the foundation for solid content design.
As a Webmaster, your primary goal ought to be to clearly convey your message to your audience. Whether you are selling a product, teaching, or simply writing about a hobby, you are guaranteed to fail unless you are able to communicate effectively.
Of course, this is precisely why you should settle for nothing less than a design that emphasizes typography, simplicity, and visual clarity—the three primary components of effective communication design.
Through the creation of the Neoclassical Theme for WordPress, I have tried to achieve a balance of market desires, sound design, and overall simplicity.
It’s no secret that people want 3-column themes, but more often than not, an additional third column just gives people more space to add unnecessary visual density. I can’t tell you how many times I’ve seen Webmasters running low traffic sites on 3-column designs, only to fill up all available space with ads that more than quintuple page load times. Meanwhile, those same ads generate about $20 per year, all in the name of a terrible user experience.
Hence, I’ve been hesitant to release a 3-column theme before now. The time has come, however, and I sincerely hope that the visual simplicity and prevailing minimalism will inspire Neoclassical users to make sound decisions about how they use the theme’s available space.